Privacy Policy


By taking part in the Bike Library the Borrower agrees to participate in monitoring and evaluation, including geo-tracking, completing feedback surveys and any other form of information gathering that may increase the information contribution of this project. Finally, the Borrower understands the Bikes are equipped with tracking devices.

Processing, Personal Data and Data Subjects

1 What type of personal data is collected?

The navigation on the Bleeper site and applications (as well as the use of any third party application embedded and/or available therein), implies the communication to Bleeper of usage data, which is implicitly acquired during the navigation of the Borrower through the internet communications protocol (“Usage Data”).

Usage data includes among other, the IP addresses or domain names of the devices utilised by the Borrowers, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilised to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilised by the Borrower, the various time details per visit (e.g., the time spent on each page within and the details about the path followed within Bleeper with special reference to the sequence of pages visited, and other parameters about the device’s operating system and/or the Borrower’s IT environment.

Usage data is not collected for the purpose of identifying the Borrower. However, you must be aware that identification may be possible through further elaborations and associations, as well as with information held by third parties.

As part of the research and analysis carried out in the Bike Library scheme, Bleeper may collect personal data related to the Borrower's age and gender.

2 Who processes your personal data?

Bleeperbike Ireland Opco Limited, with its registered office located at 39 Northumberland Road, Ballsbridge, Dublin 4, Ireland (referred to as "Bleeper" or "us"), is responsible for processing the personal data belonging to you (referred to as the "borrower(s)" or "you"). Your personal data includes any information that could enable us to identify you, either directly or indirectly, and which is collected through this website.

3 Who are the data recipients of the personal information we collect about you?

Your personal data will be disclosed, as necessary and/or relevant to the following entities:

  • Your personal data will be disclosed, as necessary and/or relevant to the following entities:
  • The authorized personnel of Bleeper.
  • The sub-processors of Bleeper, which are third-party service providers that collect data to assist Bleeper in providing its products and services.
  • The main IT service providers, including:
  • Google for website analytics.
  • GoDaddy for hosting services.
  • Zendesk for email and web chat communication.
  • SendinBlue for email newsletters.
  • Microsoft for email communication and productivity systems.
  • Stripe for payment processing.
  • Relevant third parties for research and analysis.
  • Powunity for tracking GPS data.
  • Bleeper may also disclose your personal data to the extent required by law and/or by competent authorities.

The data shared is limited to what is strictly necessary to provide our services. When personal data is shared with a third party, Bleeper will do so only after entering into a contract with the third party. In this contract, the third party commits to protecting all personal data using appropriate security measures and not using that personal data for purposes other than those disclosed above.

4 For what purposes does Bleeper collect your personal data?

Bleeper provides you with Bike rental services. To that end, Bleeper processes personal data that you voluntarily provide to Bleeper, which is done in compliance with the EU regulation no. 2016/679 (the "General Data Protection Regulation"). Bleeper reserves the right to use the data for the following purposes:

  1. Payment purposes:

For the duration of our commercial relationship with you, Bleeper shall retain your credit card information (if applicable to your usage) in order to facilitate your subscription.

  1. Bleeper Bike monitoring using vehicle-connected devices:

Bleeper provides its Bike rental services in a fully digital and automated way through the Bleeper software platform and onboard vehicle technology. As a result, the Bleeper fleet is equipped with devices which feature internet connectivity. The purpose of such devices and the data collected through them enables Bleeper:

  • To monitor the state, the performance, and the functionalities of the Bike. For example, this allows Bleeper to verify the location of the Bike, battery level, etc. Such information aims to ensure that each Bike is in good working condition.
  • To identify potential breaches of our Terms & Conditions (for example making sure that the Borrower has (1) parked the Bike correctly (2) locked the Bike, etc.).

This processing, aimed at protecting the integrity of the Bleeper fleet, is based on Bleeper’s “legitimate interest.

  1. Bleeper monitoring based on geolocation systems and internet access devices:

As a result, Borrowers must be aware that (1) geolocation systems and (2) internet connection devices are embedded in Bleeper's Bike fleet. Geolocation systems have been installed by Bleeper to verify the presence of the Bike. Such geolocation systems allow Bleeper to make sure that the Bike can be located by Bleeper staff.

Such information shall also be used for the purposes listed below.

  1. To prevent any fraud and/or damaging action against its property as well as to provide Borrowers with a better service.
  2. Location of the Bike in the event of theft or suspected theft.
  3. Location of the Bike in the event of a suspected accident in order to aid or notify emergency services.

To carry out research and analysis in line with the stated objectives of the Bike Library scheme.

The location of the Borrower is collected solely for the above purposes. This processing, aimed at protecting the integrity of the Bleeper fleet, is based on Bleeper's 'legitimate interest' and is necessary for the services provided between you and Bleeper.

  1. Improvement of Bleeper services:

Borrower surveys you have completed. The recording of your Bike usage to show your carbon emissions saved, distance traveled, and calories burned.T his processing, aimed at having a better understanding of the Borrower’s use of the Bike, is based on Bleeper's “legitimate interest”

5 For what period will Bleeper retain your personal data?

Your personal data are retained for different periods depending on the purposes of the processing.

Purpose Retention Period
Your registration as a Borrower For the duration of the commercial relationship. However, please note that: Your registration information and booking history will be archived for a period varying between 6 to 9 months from the moment you have requested the cancellation and deletion of your registration account. Such delay in the deletion and/or anonymization of your personal data shall be strictly limited for the purposes of protecting Bleeper against any fraudulent or criminal activity. Information that may evidence a right or that must be kept in compliance with a legal requirement, such as invoices or proof of transactions, may be subject to an intermediate archiving policy for a period of time that does not exceed the time that is necessary for the purposes for which it is kept, in accordance with applicable legal provisions.
Payments The only information Bleeper can access concerning your payment method via our app and website is a token representing the card details of the cardholder. Such payments are processed by our 3rd party supplier, Stripe Inc. However, information that may evidence a payment is subject to an intermediate archiving policy for a period of 13 months after the effective payment for a credit card and 15 months for a deferred debit card. This data is retained for these durations only and is to be used if the transaction is disputed.
Bleeper bike monitoring using bike connected devices. Up to 4 years as from the end of your commercial relationship with Bleeper.
Bleeper bike monitoring based on geolocation systems. Up to 4 years as from the end of your commercial relationship with Bleeper.
Promotional and marketing activities. For prospects who are not Bleeper Borrowers, your personal information will be retained for up to 3 years from the collection of your personal information or from the last request for information you made.
Statistical Analysis Up to 9 months as from the end of your commercial relationship with Bleeper.
Cookies check the Bleeper Cookie Policy
The management and update of a watchlist of Borrowers presenting certain contractual risks, namely: 1.Payment incidents which have given rise to legal proceedings. 2.Bike accidents or repeated damages caused by a Bleeper Borrower. 3.Accidents or damages caused voluntarily. 3 years as from the occurrence of this event.
The use of Bleeper bikes in breach of our Terms & Conditions. 5 years as from the occurrence of this event.

6 What rights can you exercise with respect to the processing of your personaldata?

At any time, you can view and/or update your personal profile, you will be able to change your password, update or correct phone number, email address and means of payment. As per EU regulation no.2016/679 (the “General Data Protection Regulation”), you can also benefit from the following rights;

Right of “access”: right to obtain confirmation as to whether your personal data are being processed by Bleeper, and, where that is the case, to access to these personal data and to obtain further information on the characteristics of their processing.

Right “to rectification”: right to obtain the rectification of inaccurate personal data or, considering the purposes of the processing, the right to have incomplete personal data completed, including by means of providing a supplementary statement.

Right to “erasure” (or the so-called “right to be forgotten”).

Right to obtain the erasure of your personal data in certain circumstances.

Right to “object”: at any time, a right to object to the processing of your personal data to prevent Bleeper from continuing to carry out such processing.

Where your data are processed for direct marketing purposes.

Where your personal data are processed on the basis of Bleeper’s legitimate interest. In that case, your request will be satisfied only if you provide Bleeper with a description of that particular situation legitimating your request and save if Bleeper can demonstrate overriding legitimate grounds in light of your particular situation.

Right to “withdraw your consent”: where the processing of your personal data is based on your consent, a right to withdraw your consent to the processing of your personal data at any time and to prevent Bleeper from continuing to carry out such processing.

Right to “data portability”: where the processing of your personal data is based on your consent and by automated means, the right to receive the personal data you provided to Bleeper, in an Excel spreadsheet and to transmit those data to a third party.

If you wish to exercise any of these rights, please contact us via email at In addition, in Bleeper’s promotional and marketing emails and other communications, Bleeper also includes instructions on how to unsubscribe. To protect your privacy and security, we will take reasonable steps to verify your identity before granting access or making corrections.

As per article 77 of the EU regulation no. 2016/679, you can lodge a complaint about the processing of your personal data with the body regulating data protection in your country if you consider that the processing of your personal data infringes the said EU regulation no. 2016/679.

7 How does Bleeper protect your personal data?

Bleeper is committed to protecting the information it collects through its website and its apps. Bleeper uses appropriate physical, technical and organisational security measures to prevent unauthorised or unlawful processing, accidental loss of or destruction of or damage to your personal data. Bleeper systems are configured with data encryption, or scrambling technologies, and industry-standard firewalls. When you send personal information to the Bleeper website over the Internet, your data is protected by the SSL (Secure Sockets Layer) encryption/decryption to ensure safe transmission.

Any credit card transaction you make through the Bleeper website and app is processed securely by Adyen. Their full privacy policy can be found here:

8 Who to contact when you have a query regarding the processing of your personal data?

For general queries regarding the processing of personal data carried out by Bleeper, please contact

To exercise your rights (access, rectification, erasure, restriction, etc.), please contact

For legal notifications:

Bleeperbike Ireland Opco Limited

39 Northumberland Road

Ballsbridge, Dublin 4, Ireland